One of the premier auto events in the world, the 2023 event saw a 107% increase in attendees over 2022, according to Consumer demand for electric and hybrid vehicles drove increased interest. Manufacturers met that demand with Toyota, Ford, Hyundai, Nissan, Subaru and Kia showing off new products and providing hands-on driving opportunities. Visitors enjoyed Toyota’s outdoor ride & drive experience along with Hyundai’s test track, both of which allowed consumers to get behind the wheel and try out different vehicles.